It begins with Krabs taking pictures of everyone in Bikini Bottom who hasn’t been to the Krusty Krab, which is a little creepy, but let’s not dwell on that. Later he pulls SpongeBob and Squidward into his office and tells them that they need to bring in new customers with advertising. So SpongeBob goes out to advertise (Squidward has no fucks to give as usual) and is later joined by Patrick. And that’s pretty much the majority of the episode. SpongeBob and Patrick find silly and often dangerous ways of advertising that are surprisingly successful, until finally they manage to piss people off when one of their methods goes awry. Well, more awry than their previous ones, I guess. Anyway, angry customers storm the Krusty Krab and of course it ends up destroyed. Can that place ever catch a break?
This episode has an okay premise. It does feel a bit familiar, but it’s original enough. Can’t say I really enjoyed it much, though. I found it rather dull. There are a few funny bits, but nothing that really stands out. Except maybe that one brilliant scene between Mr. Krabs and the last customer needed that looked oddly suggestive. Y’all know what I’m talking about.
I did find it kind of amusing that despite their terrible methods of advertising the Bikini Bottomites couldn’t help being drawn to the Krusty Krab. And Plankton’s cameo was kind of funny too. However, I don’t think the episode as a whole has much worth writing home about.
Rating: 4/10
A notice is put up in between the Krusty Krab and the Chum Bucket, saying that the restaurants are too close together. Apparently there’s a law about restaurants needing to be a hundred feet from each other, and the Krusty Krab and Chum Bucket are ninety-nine feet from each other. If one of them doesn’t move, one of them will get plowed. Mr. Krab and Plankton are both too stubborn to move, so they start gathering signatures for petitions to let their restaurant be the one to stay. At first it appears that Krabs is winning, but SpongeBob overhears Plankton crying and feels bad, so he lets slip some ideas for how Plankton can get more signatures. Basically Plankton pays people for them, and he ends up getting more, so the Krusty Krab has to be plowed. And by “plowed” I mean it gets pushed one foot away from the Chum Bucket, meeting the requirements.
I was hoping to like this episode more than I did, since I really like it when characters are pitted against each other for an episode. But like its partner, this episode was pretty forgettable. I like it a little more than I liked its partner, but not much more. The ending was really predictable, and I was kind of annoyed at how the whole plot basically came about because of poor communication (the man who left them the notice wasn’t clear about what he meant when he said one of them would be getting plowed). I don’t know, I’m not a fan of plots that rely on characters not being able to communicate properly and tell each other what they actually mean, and while this definitely wasn’t as annoying as most plots like this can be (if anything, it’s probably one of the better examples of this type of plot), I still couldn’t help rolling my eyes a little at the ending’s “reveal”.
I liked how excited Plankton was about the Krusty Krab being plowed, it reminded of the movie, when we was way too excited about Mr. Krabs being executed. I love that Plankton is actually starting to feel like a villain again.
Rating: 5.5/10
Squidward is practicing his clarinet (this is one of those episodes where he’s randomly able to play it well) and is heard by SpongeBob, who tries to join him with his ukelele. Squidward is unhappy about the intrusion, but they’re heard by a fish named Colonel Carper, who says he wants them to form a band with him as their manager. Squidward doesn’t like the idea of working with SpongeBob, but he does so anyway for the possibility of becoming famous. SpongeBob, bless his heart, doesn’t care about the money and fame and is just happy to be in a band with his friend. Mr. Krabs overhears CC talking about how much money they’ll make (a lot of overhearing happens at the beginning of this episode) and he forcefully makes himself band manager, despite CC’s warnings that managing a band is harder than it look. Most of this is explained through song. From there, a lot happens and I don’t want to spend too much time on it, but here’s what you need to know: Mr. Krabs is a terrible band manager, SpongeBob and Squidward are obviously both hoping to get different things out of their band, CC is an asshole but to be fair Krabs did deserve a lot of what CC did to him, and the band eventually fails because, as mentioned earlier, Mr. Krabs is a terrible band manager. After a particularly bad concert experience Krabs, Squidward and SpongeBob (and Patrick who was their roadie, but he doesn’t have much of a purpose in the narrative, really) end up stranded far from home thanks to a flat tire on their tour bus. Squidward decides he’s had enough and gives up on the band. SpongeBob tries to stop him, but Squidward begins walking home on his own. Then we get another song, this time an emotional duet between Squidward and SpongeBob which culminates in the two of them rejoining and playing their instruments together. What happens after this is a bit confusing, but basically the band still ends up failing.
Okay, so I thought this special was really funny. Like, probably one of the funnier post-movie episodes. I found Mr. Krabs especially hilarious, though I’m not entirely sure why since he didn’t have that many lines that were particularly clever or even particularly memorable, I just remember laughing because of him a lot. I think it was mostly his deliveries and facial expressions that made me laugh. Colonel Carper was a pretty funny character too, in a wow-what-an-obnoxious-asshole kind of way, and the fact that he’s voiced by Andy Samberg earns him some extra points in my books. Squidward and SpongeBob both had their fair share of funny moments too.
My only problem with the episode is unfortunately one that’s hard to ignore. I didn’t like the story. No, that’s not it. I liked the story, or I wanted to anyway, but I didn’t like what the story focused on. Wait. No. I can explain this, I swear.
I really liked the portions of the story that focused on SpongeBob and Squidward, and it seemed like that should have been the heart of the episode, but it took a backseat to Krabs’ conflict with Colonel Carper. And yeah, I found most of the stuff with Krabs and CC funny, but I was much more interested in what was happening with SpongeBob and Squidward. I liked that they were both clearly looking for something different out of their partnership, but Squidward eventually comes around to SpongeBob’s way of thinking. And hey, remember that thing Squidward used to do sometimes where he didn’t hate SpongeBob’s guts? HE DOES IT AGAIN IN HELLO BIKINI BOTTOM. It’s small and fleeting, but it’s something. And that’s all I really wanted, just something, however small and short-lived it may be, to show that Squidward’s heart isn’t made completely out of stone. Unfortunately that plotline seemed more like an afterthought. I wish it had been the main plot and that the Krabs-CC plotline was more secondary. It would have made the episode feel a lot more balanced and increased its replay value.
The music in the episode is pretty decent. The ukelele and clarinet combo actually did sound quite nice, and the song sung at the beginning is fun, though it does go on for way too long. The duet SpongeBob and Squidward sing at the end is nice, but I kind of ruined it for myself when this thought entered my mind about halfway through it: “Wow, I wonder how many slash fics were inspired by this scene?” That was all I could think about afterwards. Fandoms have polluted my mind.
I don’t know why, but I laughed really hard at the first line SpongeBob sings in the duet: “Squidward, you must look inward!” I have no idea why this lyric is so funny to me, it probably shouldn’t be. I just think it’s such a clever rhyme and I really wasn’t expecting it when I heard it.
Overall, it’s a good episode, and a good way to end the season.
Rating: 7.5/10
Wait… am I really done with Season 8 already? Didn’t I start Season 4, like, two days ago?!